28 November 2023

Understanding Your Data

Online workshop led by Siobhan Beatson (Ullapool Museum) and Joe Derry Setch (MGS). Organised by Museums and Heritage Highland, free to members but open to non-members for £10. Further details and booking link from the MHH website.

This workshop will look at how to access your social media analytics, how to report them to High Life Highland and how your museum can use this information to further develop your social media strategies.

HighLife Highland’s Service Level Agreement with Highland Museums requires quarterly reporting on all online ‘hits’. In recent years this has caused both confusion and inaccurate reporting. This workshop has been specifically designed to clarify what information is being requested and to help museums gain the skills to accurately report on their online data. It will also explore the benefits of conducting such audits in terms of building social media strategies and campaigns to help streamline your work in this area.